Good Morning,
Rolling Stoner – that’s a statement!
Welcome to the broadcast channel of Rolling Stoner, Route 420 and Authenticated.
Before anything else – A big Thank You – to YOU!!
The Rolling Stoner Magazine has physically visited 707 cannabis stores, lounges, and dispensaries across South Africa. It’s taken nearly 3 years and about 200000 kilometres…. A gripping journey to reach you.
Over time, our ‘Great Trek’ on the road, following the obsidian ribbon stitched across wild earth, edged by communities, culture and green thinking… became Route 420.
Route 420 weaved into what is now the backbone and framework of the future cannabis tourism industry.
And in this story, Authenticated has become the thread. It has become pivotal and indispensable for our industry stakeholders along key tourism routes to aspire to create memorable experiences for you.
The need to uphold community standards has become necessary. The standard is a core responsibility of all tourism-facing businesses.
The Rolling Stoner Standard was developed and recognised through the mojo of entrepreneurs who we imagine aspire to deliver better service and to build a good, wholesome business.
This broadcast is about connecting the community and network with content from thought leaders (including members in this community) that might help us improve our quality of business conduct for the benefit of the incoming tourist experience,
which, in essence, is every new customer who walks into the ever-growing, amazing cannabis industry in South Africa.
We are excited and pleased to announce: the Route 420 web app.
And proud of the already 57 authenticated brands on the network.
All of which have been invited to participate with the following requirements in mind.
1. Integrity
2. Community
3. Geo locations across the South Africa mapping system
4. Mojo
5. Overall desire to improve the cannabis industry
6. Owner-run and influence
7. Not all about profit
Our goal is to build a network with 100 authenticated brand owners. Once this has been achieved, we will grow the network in alignment with the travel and tourism industry by inviting 100 Route 420 Travel Partners.
Community development
We recently launched the Route 420 Travel Club, which currently has 700 members. These members and members of the public now have an opportunity to help build the ‘Smoke Signal’ network of hidden gems out in nature, where tourists can now visibly see on the app, which will allow the cannabis industry to build its own tourism network of beautiful places to enjoy throughout the wonderful South African Cannabis Culture.
All Authenticated brands have been showcased as the front face of Cannabis Tourism.
Legacy
We have honoured all our legacy clients with a pin at every store we have ever been to. When anyone searches ‘cannabis near me’, the app will always place authenticated stores first.
Version 1. Minimum Viable Product
The app will promote discovery by furnishing smoke signals.
A successful primary version is vital to ensuring that all subsequent versions align and converge into a full-service travel booking engine that partners with the tourism industry.
Routes
We have invested significantly and conducted extensive research on which routes are viable for travel across South Africa.
We video and document each experience on Route 420. Including all partners that fit into future routes, which will allow travellers to download any Route to travel on Route 420.
Rolling Stoner Sessions
Each partner and owner will be interviewed for a blog, thereby showcasing our partners to the world and allowing travellers to experience the owner’s magical mojo and the meaning that binds us into a storytelling model where transparency becomes the foundation of our industry.
Travel Partner Invitations
Each of us is surrounded by businesses relevant to the tourism industry, such as restaurants and accommodation providers. It would be appropriate to inform all these companies of the opportunity so they can exercise their right of first refusal to become a Route 420 Travel Partner. Any introductions to business owners you know in your region or along your Route will expedite app development and help realise the opportunity within your network.
I’m sure we would all like to have partners we know and can see on our network. Please DM me any details so I can assess these partners.
Future information
Should any of you require specific information on any topic relevant to our business landscape?
Please feel free to send me a message so I can source the relevant specialist to write an inspiring article for everyone’s benefit.