the official guide to cannabis-friendly travel, culture, and experiences in the Western Cape.
The Rolling Stoner Route 420 Travel Guide – Cape Town is the first tourism-focused publication dedicated to the fast-growing cannabis lifestyle economy. This beautifully designed print and digital guide connects experience-seeking travelers with trusted places to eat, play, adventure, shop, relax, and explore.
Distribution includes:
Airport lounges
Hotels, guest houses, and tourism venues
Participating tourism and adventure partners
Top cannabis stores across the Western Cape
Plus, a national digital edition promoted through Rolling Stoner’s online channels and subscriber base.
South Africa’s cannabis industry is no longer a niche — it’s a multibillion-rand ecosystem connecting tourism, retail, wellness, entertainment, design, and lifestyle.
Route 420 tourists are:
Adventurous
High-spending
Culture-hungry
Proud supporters of inclusive, conscious local businesses
These are not “stoners.” They are digital nomads, health-conscious travelers, creatives, entrepreneurs, and experience collectors. They want to know where they’re welcome, who supports the cannabis lifestyle, and where the real Cape Town lives.
Your business does not need to sell cannabis — it just needs to align with the movement and welcome the travelers powering it.
Tourism & adventure (tours, diving, hiking, etc.)
Food & drink (restaurants, cafés, bars, nightclubs)
Events, art, culture, and festivals
Wellness, lifestyle, and boutique shopping
Business & creative services (design, dev, legal, content)
If you want your business in the hands (and plans) of thousands of cannabis-friendly travelers this season, this is your moment.
Be part of this first wave. Grow with us.
Get seen before tourists even arrive. Become part of their journey.
🔒 Only 100 placements available. First-come, first-approved.
Fill in the form below!
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