Route 420 Enters New Phase After Nearly 200,000 Kilometres Exploring South Africa’s Cannabis Tourism Landscape

FOR IMMEDIATE RELEASE Cape Town, South Africa: Route 420 has entered its next phase after nearly three years of travelling across South Africa to document the people, places and experiences shaping the country’s emerging cannabis tourism culture. Over that time, the Route 420 journey has covered close to 200,000 kilometres and included visits to 694 […]
Good Morning, Rolling Stoner – that’s a statement!

Good Morning, Rolling Stoner – that’s a statement! Welcome to the broadcast channel of Rolling Stoner, Route 420 and Authenticated. Before anything else – A big Thank You – to YOU!! The Rolling Stoner Magazine has physically visited 707 cannabis stores, lounges, and dispensaries across South Africa. It’s taken nearly 3 years and about 200000 […]
What Wall Street’s First US Cannabis Listing Means For South Africa’s Cannabis Industry

A US cannabis company has reached the New York Stock Exchange. For South Africa, the lesson is clear. Cannabis culture is already here, but the industry still needs a proper commercial framework before investment, tourism and formal growth can fully take root.
THE TRUTH ABOUT CANNABIS TOURISM: A GIANT REVENUE OPPORTUNITY FOR SOUTH AFRICA

Route 420 aims to help structure South Africa’s emerging cannabis tourism sector by connecting authenticated cannabis spaces with trusted travel experiences.
Route 420 Travel Club Prize Partners Are Here

The Route 420 Travel Club prize partners have officially landed. From Cobra road trips and shark cage diving to Bloukrans Bungy, Garden Route luxury, Karoo silence and Mama G Edibles, this is phase one of a bigger Rolling Stoner movement.
Why Raw Cannabis Juice Might Be Your New Favourite Superfood

By Cailin Fourie First things first, juicing raw cannabis won’t get you high. That may sound disappointing to some, but for health-conscious folks looking to tap into the plant’s lesser-known benefits without the high, this is actually great news. Cannabis, in its raw, unheated form, is a nutritional powerhouse flying under the radar in wellness […]
Cape Town to Get Africa’s First Dagga Museum

Cape Town to Get Africa’s First Dagga Museum By Katherine Pretorius Cape Town is set to become home to what is expected to be Africa’s first dagga museum, with a new project aiming to tell a broader, deeper, and more grounded story about cannabis on the continent. The African Cannabis Museum (TAC), currently under development, […]
South Africa’s Cannabis Sector Is Reaching a Breaking Point

By Katherine Pretorius South Africa’s cannabis sector is entering a moment that feels impossible to ignore. For years, the country’s cannabis story has been driven by court rulings, constitutional rights, and policy promises. Now, all of those loose ends are starting to pull tight at once. Regulation, enforcement, commercialisation, access, and inclusion are no longer […]
Honouring Sister Vee

Honouring Sister Vee Rolling Stoner Sista Vee Nohombile BushTraditional healer, author, and trusted voice in South Africa’s cannabis community.Her legacy lives on in those she taught and inspired. Today, the South African cannabis community is reflecting on the life and work of Sister Vee—known publicly as Sista Vee Nohombile Bush—a traditional healer, author, educator, and […]
The Current Problem With South Africa’s Cannabis Economy

Government is pushing commercial growth, but legal trade still trails behind policy promises. By Katherine Pretorius South Africa’s cannabis story is changing, and the current problem with South Africa’s cannabis economy is becoming harder to ignore. For years, most of the public conversation focused on decriminalisation, private use, and the legal grey areas around cultivation […]